Search Engine Optimisation.
Our SEO Process.
Our SEO team is here to problem solve why you are not ranking in Google and to come up with an SEO/ Digital marketing strategy that will outrank your competition.
Search Engine Optimisation (SEO) is the process of acquiring natural high rankings in search engines. If 100 people search for DIY Store Taunton a month and you are the top result then you will receive approximately 70% of these search engine views – 70 people.
For most businesses, there are tens or even hundreds of potential search terms that people are using to find a business or service offering. Our first step with SEO is to identify the most profitable search terms that your business could be ranking for. Webgel believes in a fully transparent SEO program for all our client’s so that you have a full conception of work undertaken and its intended results. Of course with a complex algorithm that isn’t transparent it is impossible to guarantee results but our programs are guaranteed to help you grow over time.
Portfolio.
Let our work speak for us. Have a look at our responsive web design and e-commerce website design projects.
Some of Our Clients.
Keyword Research
When we start working with you we will first conduct extensive keyword research for you to identify the terms that are potentially most profitable for your business. We will then identify a series of short, mid and long term goals to work towards for your business.
Competition Analysis
Once we have keywords we will identify your competition in each area of your business. This allows us to determine which keywords are going to be the easiest to rank you for. In more competitive fields keywords can be very competitive – by analysing the competition we can identify the realistic costs for ranking a term and its viability for you.
On-site SEO Optimisation
Once we have conducted research with you we will conduct a full on-site audit. We will start by ensuring all your pages have correctly optimised content, that on-site link architecture is correct, that your meta descriptions are optimised to increase conversions, that your website has the correct robots text, alt-image tags, that there are no error pages and that pages reach optimal loading times. On-site optimisation ensures that your website can be correctly crawled and indexed by search engines – essentially that they can read your website properly.
Search Engine Optimisation, commonly referred to as SEO creates opportunity for natural, organic and effective search engine visibility, which in turn leads to an increase of sales, profitability and ROI for our clients.
Our range of SEO services include optimisations for organic search both on and off-page, link building, keyword research and strategy and activity reports for targeted keywords.
Collecting Website Data
The first step is to evaluate your website and collect backlink data and review your content. after we have this information we can move to the next stage. You can get your backlink data from Googles search console (webmaster tools).
Spotting Low Quality Links
Our SEO team will review all your back link data and compile a list of the low quality links i.e. Its important that you have this data collected so that we are able to help in recovering any penalty and removing spammy back links to your site.
Removing Low Quality Links
The outreach to the owners of these bad links is very important as we want to try and get these links removed manually. If the website is down or get no response then the ultimatum solution is Googles disavow link tool.
Search engine optimisation is a key part of success for your website. At Webgel, our strategies will help you earn higher rankings on the search engine results pages. We will provide a full keyword report at the start of the project, and use this to create KPIs and targets. We’ll also create a link building profile and ensure that your site is being indexed properly. Our team will help improve traffic flow to your website and increase sales for your web based operations.
Search Engine Optimisation is one of the core parts of online marketing – if your site is online great, but if it is not optimised to be found or ranking for any terms, that’s where we come in. We offer affordable SEO services, all of which are high quality as we take the time to understand the core needs of your business. Leave it up to our experts that are trained on the latest guidelines from the major search engine providers, including Google and Bing.
Keyword Research / Strategy
When we start working with you we will first conduct extensive keyword research for you to identify the terms that are potentially most profitable for your business. We will then identify a series of short, mid and long term goals to work towards for your business.
Competition Analysis
Once we have keywords we will identify your competition in each area of your business. This allows us to determine which keywords are going to be the easiest to rank you for. In more competitive fields keywords can be very competitive – by analysing the competition we can identify the realistic costs for ranking a term and its viability for you.
On Site SEO Optimisation
Once we have conducted research with you we will conduct a full on-site audit. We will start by ensuring all your pages have correctly optimised content, that on-site link architecture is correct, that your meta descriptions are optimised to increase conversions, that your website has the correct robots text, alt-image tags, that there are no error pages and that pages reach optimal loading times. On-site optimisation ensures that your website can be correctly crawled and indexed by search engines – essentially that they can read your website properly.
Ranking a website with SEO
Search engine algorithms are complex and rely on a multitude of factors to determine where your website is returned in the search results. There are over 200 different ranking factors that range in importance and significance. Some of the most important factors include your on-site content, links to your website from other reputable, relevant sources and the technical architecture of the website. There are also a wide range of smaller ranking factors such as alt-image tags, H1 mark ups, website page loading speed, page structures etc.
